The company "Dealer Direct" website provides merchants with real-time statistics on the Hertz's inventory and lowers prices to dealers pay for their cars by cutting out the transaction fees that typically go to middlemen.
The website will be a database searchable by vehicle type, location and availability to inform traders if they are interested in cars.
Hertz shares fell 26 cents, or 1.8 percent, to $ 14.14 during afternoon trading.
Source: AP
