Sales of Tata Nano are dropping: 3065 units in October, against 5,520 in September (which was already not great.) Indians love gold, symbol of prosperity. Tata has decided to play it, with the help of one of its subsidiaries, the jeweler GoldPlus.
GoldPlus wishes celebrate 5000 years of Indian jewelry.
3 drawings of Nano decorations inspired by Indian jewelry are presented. Customers can vote for their favorite here.
The winning design will transcribed on a real Nano.
