Kia Koreans would attack the strongest segment of the automotive market and lifestyle have announced they will introduce both a roadster and a four-wheel drive version of Soul. While the announcement about the Soul was good news waiting to be officially confirmed, but the ad really important is the future of MX-5 rival. Paul Philpott, head of Kia's operations in Europe confirmed the two models in an interview with Auto Express.
Kia Roadster would begin until 2013 or 2014, this year and next year is intended to strengthen the brand in all markets they serve. The new model would help the people at Kia easier to position the target site for them - a young brand for young adults. Thus, Kia is trying to give a dynamic image, fun and youthful. According to Paul Philpott, Kia is equivalent brand Seat, Hyundai and while it's much more like Volkswagen.
